Square the Revenue
Getting B2B founders to modernise how they plan, measure and optimise marketing. Build demand strategies that increase qualified leads, maximise ROI, and generate revenue growth that scales.
Former Marketing and Growth Leader at high-peforming SaaS companies:
The big problem?
B2B buying has changed, your buyers are scrolling through LinkedIn, swapping tips in Slack groups, and trusting peer reviews way before they ever talk to sales. The old-school marketing playbooks only result in higher acquisition costs, higher churn, slower growth, and margins getting squeezed.
The big fix?
Winning today means ditching outdated lead gen tactics and shifting to creating demand that matches how people buy now. It’s about connecting with high-intent prospects, engaging the right accounts, and driving results that actually move the revenue needle. The goal? Smarter marketing, better alignment, and campaigns that turn into real growth.
My Approach
Expert guidance for B2B SaaS go-to-market strategies and revenue-generating marketing engines.
Clarify
Start by assessing what’s working and what’s not. Double down on the real growth drivers and cut what’s holding you back. Get the team to focus efforts where they’ll have the most impact. Align your plan with commercial goals, set clear priorities, and build a strategy that’s designed for efficient, profitable growth.
Change
Start by fixing data and tracking so you can see what’s really working. Then, capture more demand by turning more site visits into leads and optimise sales. Whilst also creating new demand using a smart mix of paid and organic tactics. Finally, refine your messaging so it resonates with the right audience and drives real results.
Grow smarter, not just bigger. Build on what’s already working, increase revenue from your existing customers, and tap into new markets and segments. Then, expand your reach by exploring new channels to connect with even more of the right buyers.